Ingredient Branding by Philip Kotler

Ingredient Branding
  • Author : Philip Kotler
  • Publisher : Springer Science & Business Media
  • Release Date : 2010-05-17
  • Categories : Business & Economics
  • ISBN : 3642042147

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

Ingredient Interactions by Anilkumar G. Gaonkar

Ingredient Interactions
  • Author : Anilkumar G. Gaonkar
  • Publisher : CRC Press
  • Release Date : 1995-06-05
  • Categories : Technology & Engineering
  • ISBN : 0824793471

This work examines how major food ingredients such as water, salt, hydrocolloids, starches, lipids, proteins, flavours and additives interact with other constituents of food and affect food quality with respect to microstructure, texture, flavour and appearance. The intention is to provide new opportunities for food product development. It considers both real foods and model food systems.

5 Ingredient Fix by Claire Robinson

5 Ingredient Fix
  • Author : Claire Robinson
  • Publisher : Grand Central Life & Style
  • Release Date : 2010-10-06
  • Categories : Cooking
  • ISBN : 9781455500000

Claire Robinson, the hot new Food Network star of 5 Ingredient Fix and Food Network Challenge, helps people get dinner on the table with little fuss and a few great ingredients. The quest for simple, affordable, and fresh, mouthwatering food is over. 5 INGREDIENT FIX helps put delicious and sophisticated meals on the table in a snap. With people struggling to simplify, streamline, and budget, the Food Network's Claire Robinson is here to help. Cooking doesn't have to be complicated to be impressive; simplifying the process with fewer ingredients saves time, frustration, and ultimately, money. From breakfast treats like Brioche French Toast with Strawberries and Cream to no-fuss meals like Grown-up Grilled Cheese and Iceberg Wedges with Buttermilk Dressing to a romantic dinner of Grilled Scallops with Saffron Aioli and Green Goddess Rice, all of Robinson's recipes have five or fewer ingredients. A quick trip to the supermarket for one bag of groceries, and a delicious, restaurant-quality meal can be on the table in no time.

Six Ingredient Solution by America's Test Kitchen

Six Ingredient Solution
  • Author : America's Test Kitchen
  • Publisher : America's Test Kitchen
  • Release Date : 2013-08-01
  • Categories : Cooking
  • ISBN : 9781936493708

Classic meals made with only six ingredients Think it takes more than a handful of ingredients to get a hearty chicken soup, Sunday dinner--worthy roast beef, or robustly flavored spaghetti and meatballs on the table? Think again. The test cooks at America's Test Kitchen tackled a new challenge in this collection of 175+ fuss-free recipes that slash the shopping list but deliver the big flavor you'd expect. In The Six-Ingredient Solution, we put our ingredients to work and revamped the cooking methods for everything from starters and soups to braises, casseroles, pastas, and desserts--without losing any flavor.

Spray Drying Techniques for Food Ingredient Encapsulation by C. Anandharamakrishnan

Spray Drying Techniques For Food Ingredient Encapsulation
  • Author : C. Anandharamakrishnan
  • Publisher : John Wiley & Sons
  • Release Date : 2015-07-23
  • Categories : Technology & Engineering
  • ISBN : 9781118864272

Spray drying is a well-established method for transforming liquid materials into dry powder form. Widely used in the food and pharmaceutical industries, this technology produces high quality powders with low moisture content, resulting in a wide range of shelf stable food and other biologically significant products. Encapsulation technology for bioactive compounds has gained momentum in the last few decades and a series of valuable food compounds, namely flavours, carotenoids and microbial cells have been successfully encapsulated using spray drying. Spray Drying Technique for Food Ingredient Encapsulation provides an insight into the engineering aspects of the spray drying process in relation to the encapsulation of food ingredients, choice of wall materials, and an overview of the various food ingredients encapsulated using spray drying. The book also throws light upon the recent advancements in the field of encapsulation by spray drying, i.e., nanospray dryers for production of nanocapsules and computational fluid dynamics (CFD) modeling. Addressing the basics of the technology and its applications, the book will be a reference for scientists, engineers and product developers in the industry.

500 3 ingredient Recipes by

500 3 Ingredient Recipes
  • Author :
  • Publisher :
  • Release Date :
  • Categories : Cooking
  • ISBN : 1610593537

Braised Chicken with Leeks.

The Secret Ingredient by Gloria Hander Lyons

The Secret Ingredient
  • Author : Gloria Hander Lyons
  • Publisher : Blue Sage Press
  • Release Date : 2008
  • Categories : Cooking
  • ISBN : 9780980224412

A collection of recipes using familiar ingredients in an unexpected combination. Some are tried & true favorites like Apple Pie with Ketchup, Chocolate Mayonnaise Cake, Cola Sloppy Joe's & Popcorn Salad. Others are new concoctions like Pork n' Bean Bread, Cheesy Chocolate Fudge, Tomato Soup Crock Pot Cake & Twinkie Ice Cream Shake. More than 90 recipes for beverages, appetizers, soups, salads, breads, main dishes, sandwiches & desserts. You'll want to try them all.

The Ingredient by Amson Rechilma

The Ingredient
  • Author : Amson Rechilma
  • Publisher : Xlibris Corporation
  • Release Date : 2013-02-28
  • Categories : Poetry
  • ISBN : 9781483601120

This collection of poetries entails the different faces that love houses. Some poems attempt to unveil the agony and joy of love; some try to weld love, and some bluntly attempt to discern the impetus that might bring down a relationship. Furthermore, some accentuates on the joy that one can bring to anothers life. Eventually, some attempt to describe what a happy life is for the characters. Overall, this collection sublimely seeks to bring to bring joy and sadness at time to you. Each poem is dressed differently so that as you embark with them in this journey, you will be able to vest your own meaning, and your heart will be on pending in each one of them. Most significantly and interestingly, you will be able to conjure yourself as the characters.

Ingredient X by Louis C. Schroeter

Ingredient X
  • Author : Louis C. Schroeter
  • Publisher : Elsevier
  • Release Date : 2013-10-22
  • Categories : Medical
  • ISBN : 9781483159119

Ingredient X: The Production of Effective Drugs deals with various aspects of pharmaceutical research and development, with emphasis on the importance of formulation ingredients on drug effectiveness and the role of the pharmaceutical development scientist in designing dosage forms for modern drugs. More than 50 illustrations are used to explain experiments and ""tools of the trade"". This book is comprised of four chapters and opens with an overview of research and development in the pharmaceutical industry, paying particular attention to the kind of work done by scientists according to the degree or level of training. The additives or so-called ""inert"" ingredients used in drug formulation are also considered. The next chapter explains how adding just the right amount of some ""inert"" ingredient—a factor X—can enhance the acceptability of a product to the user. The importance of maintaining drug potency in a dosage form, mainly through refrigeration or storage in cool places, is then discussed. The final chapter looks at the factors to consider to achieve the best possible drug formulation and most effective dosage form, including the safety factor. The need to establish correlations between laboratory quality tests and product performance during the development phase is highlighted. This monograph will be a useful resource for pharmacologists and pharmaceutical development scientists.

Ingredient X by Nick Grosso

Ingredient X
  • Author : Nick Grosso
  • Publisher : A&C Black
  • Release Date : 2010-05-20
  • Categories : Drama
  • ISBN : 9781408132159

"I've always said I'll stop just as soon as The X Factor stops. The X Factor stops I stop that's the deal." It's Saturday night and the judges are gathering for their prime-time slot, feeding the nation their weekly fix. Except the harshest critics are sitting on your sofa and the mute button doesn't seem to work. Frank, a recovering drug addict, Katie, his long-suffering wife and Rosanna, their next-door neighbour and X Factor addict, gather for tv and dinner on a Saturday night. The evening begins with football and banter but it soon descends into arguments and revelations. While Frank is a newly recovered addict battling with both his recovery and the suspicions of others, Rosanna festers in resentment against her husband who prioritised cocaine over family, Deanne is an alcoholic, and Katie is simply addicted to addicts themselves. Written byNick Grosso,the author of hit plays includingKosher Harry and Real Classy Affair, this character-driven playis full of piercing, dark humour and veils uncompromising truths behind quick fire banter.Portraying thedevastating effects ofaddiction on lives and relationships, the characters must try to cope and carry on in the face of addictive lures. Ingredient X is a tough, abrasivenew comedy exploring the dynamics of different types of addiction in modern life,from The X Factor to Class A drugs.

Enhancing the Regulatory Decision Making Approval Process for Direct Food Ingredient Technologies by Institute of Medicine

Enhancing The Regulatory Decision Making Approval Process For Direct Food Ingredient Technologies
  • Author : Institute of Medicine
  • Publisher : National Academies Press
  • Release Date : 1999-04-29
  • Categories : Medical
  • ISBN : 0309184134

The Institute of Medicine's (IOM's) Food Forum was established in 1993 to allow science and technology leaders in the food industry, top administrators in the federal government, representatives from consumer interest groups, and academicians to discuss and debate food and food safety issues openly and in a neutral setting. The Forum provides a mechanism for these diverse groups to identify possible approaches for addressing food and food safety problems and issues surrounding the often complex interactions among industry, academia, regulatory agencies, and consumers. On May 6-7, 1997, the Forum convened a workshop titled Enhancing the Regulatory Decision-Making Process for Direct Food Ingredient Technologies. Workshop speakers and participants discussed legal aspects of the direct food additive approval process, changes in science and technology, and opportunities for reform. Two background papers, which can be found in Appendix A and B, were shared with the participants prior to the workshop. The first paper provided a description and history of the legal framework of the food ingredient approval process and the second paper focused on changes in science and technology practices with emphasis placed on lessons learned from case studies. This document presents a summary of the workshop.

The Secret Ingredient by Shelley LeRoux

The Secret Ingredient
  • Author : Shelley LeRoux
  • Publisher : Trafford Publishing
  • Release Date : 2012-07
  • Categories : Cooking
  • ISBN : 9781426982354

When Shelley Leroux first visited her fiancé's parents, they were eating hare. After her future father-in-law took one bite, he said to his wife (while still holding his knife and fork), "I wanted a Saskatchewan hare. This is an Alberta hare." While Leroux wondered if she should marry this picky man's son out of fear he would be the same, she had no idea she would soon learn how one man distinguished the difference between two hares—simply through taste. And so began Leroux's foray into the international world of cooking and tasting fabulous foods. In her collection of recipes and stories spanning more than eighty-five years, Leroux shares not only entertaining anecdotes about her life, but also simple recipes that tantalize the palate and celebrate flavors from around the world, including Belgium, Asia, and the United States. From Waterzoie de Volaille to Oriental Meatballs to Cape Cod Turkey, Leroux provides a delicious recipe for every palate—all while amusing with stories about unsuccessful dinner parties, yacht club sailboat races, the Pygmies, and vintage airplanes. The anecdotes and recipes included in The Secret Ingredient will encourage both novice and experienced cooks to explore international flavors right in their very own kitchens!

One Missing Ingredient by Femi Onasanya

One Missing Ingredient
  • Author : Femi Onasanya
  • Publisher : Xlibris Corporation
  • Release Date : 2011-08-23
  • Categories : Fiction
  • ISBN : 9781465303363

We are living in tough times. It can be very depressing to open a newspaper, turn on your t.v., radio or internet nowadays. All over the world people are bugged with various kinds of problems- civil unrest, turmoil, relationship problems, job losses and economic problems.

The Secret Ingredient by Bryl R. Tyne

The Secret Ingredient
  • Author : Bryl R. Tyne
  • Publisher : Untreed Reads
  • Release Date : 2010-11-15
  • Categories : Fiction
  • ISBN : 9781611870305

Tommy is taking Curt home to meet his parents for Thanksgiving. The only redeeming factor to sitting down to dinner with his family and their decade-old strained relationship is Tommy's love for his mother's cranberry sauce. What he's about to discover is that every great recipe, whether for relationships or cranberry sauce, has a secret ingredient that makes everything better.

3 Ingredient Slow Cooker Recipes by Suzanne Bonet

3 Ingredient Slow Cooker Recipes
  • Author : Suzanne Bonet
  • Publisher : Fair Winds Press
  • Release Date : 2005-10-01
  • Categories : Cooking
  • ISBN : 9781616737900

People love the convenience of their slow cookers. What could be better than walking in the door after a hard day's work to the smell of beef stew, ready and waiting? A beef stew that only requires three ingredients, that's what! The problem with most slow cooker recipes is that they require lots of ingredients and steps before you actually "fix it and forget it." Not this book-these are truly simple recipes, and best of all, they are memorable, not mushy! You'll find recipes like: *Rosemary Lamb Stew *Chicken Curry *Three-Alarm Chili *Spicy Pot Roast with Onions *Coq au Vin *Pork Roast with 40 Cloves of Garlic Plus, you'll find recipes for desserts like cheesecake and custard and appetizers like chicken wings and artichoke dip!

The Secret Ingredient by Laura Schaefer

The Secret Ingredient
  • Author : Laura Schaefer
  • Publisher : Simon and Schuster
  • Release Date : 2012-06-26
  • Categories : Juvenile Fiction
  • ISBN : 9781442419605

While working at her grandmother's Madison, Wisconsin, teashop, fourteen-year-old Annie hears of a scone cook-off, for which the prize is an all-expense paid trip to London for tea, and enlists Genna and Zoe to help her win.

His Ingredient Label by J. M. Tardy

His Ingredient Label
  • Author : J. M. Tardy
  • Publisher : iUniverse
  • Release Date : 2010-03-12
  • Categories : Self-Help
  • ISBN : 9781450215534

Are you still pushing good men away because of your own insecurities? Do you still want it all after the first date and give it all on the second date? Are you consistently waiting for him to call you back or spend time with you? If so, its time to be cleansed. Like cleansing yourself from toxic foods, its time to begin doing the same with toxic relationships. In His Ingredient Label: A Womans Guide to Recognizing a Junk Food Man, author J.M. Tardy shows you how men are like foods to which you can become addicted if you dont control yourself. It helps you to recognize how your own decision-making can be the first step to a healthier relationship, and it demonstrates how to recognize the true character of a man by investigating what he is made of. Relating true stories from other women and from her personal experience, Tardy explains that people have ingredients like food, and women need to choose men based on the quality of those ingredients. Through His Ingredient Label, Tardy encourages women to seek and maintain healthy relationships.

5 Ingredient Slow Cooker Recipes by Better Homes & Gardens

5 Ingredient Slow Cooker Recipes
  • Author : Better Homes & Gardens
  • Publisher : Meredith Books
  • Release Date : 2004-09-21
  • Categories : Cooking
  • ISBN : 069622089X

237 tantalizing appetizers, savory soups, full-flavored stews, main dishes, meatless options, healthful choices, and luscious desserts. No more than 5 ingredients per recipe, each of which coaxes the most flavor from the least effort. A special bonus chapter features simple and quick-to-prepare 5-ingredient side-dish serve-alongs. Favorite cuisines: Asian, Italian, Mexican and Mediterranean, plus comfort food, vegetarian choices and more All recipes list ingredients needed, cook times, nutrition information, and calorie counts.

3 Ingredient Cocktails by J. K. O'Hanlon

3 Ingredient Cocktails
  • Author : J. K. O'Hanlon
  • Publisher : evenSO Press, LLC
  • Release Date : 2012-11-01
  • Categories : Cooking
  • ISBN : 9780988273924

With only three ingredients to wrangle, even the most hesitant beginner will start shaking in this quick but comprehensive guidebook. Whether intimidated by the vast number of recipes out there or the long lists of special-order ingredients, aspiring but reluctant mixologists can learn to craft a variety of cocktails with ease. In the process, they will master how to stock a home bar without gutting the bank account. Recipes include five simple and delicious cocktails from each of the booze categories (gin, tequila, rum, vodka, whiskey, plus the "whatnots"), supported by the history and distinctive characteristics of each liquor type. A few basic and not-so-basic techniques for mixing and serving cocktails round out the useful information, including a steady and humorous supply of booze-related factoids worthy of showing off at a cocktail party. Perfect for anyone interested in mixing a drink or appreciating the finished product, this book is a must-have for anyone setting up their first home or bar.

The Secret Ingredient Murders by Nancy Pickard

The Secret Ingredient Murders
  • Author : Nancy Pickard
  • Publisher : Dell
  • Release Date : 2011-10-12
  • Categories : Fiction
  • ISBN : 9780307807175

A DINNER TO DIE FOR Summoned from her Arizona ranch to take charge of her teenage great-nephew and his twin sister, Genia Potter takes a rental on the Rhode Island coast. Old acquaintance Stanley Parker is only too happy to welcome her. And soon Genia is busily preparing for the tasting party that she and Stanley are hosting that evening at her cottage. An avid cook and recipe collector, Stanley has already roped Genia into collaborating on The Secret Ingredient Cookbook, chock-full of Rhode Island culinary mysteries. Now is their chance to test some recipes and solicit others from each of the invited. Stanley has carefully selected six guests. And each has been asked to contribute a recipe with one secret ingredient. Genia asks no questions–until the lobster bisque is cold and all but one are present. Where is Stanley? Dead. And unlamented. Has one of the guests concocted a secret recipe for murder? Everyone has a motive. And everyone has a secret–including Genia’s troubled great-nephew, the prime suspect. . . From the Paperback edition.